Bringing youPump into your business
June 21, 2007If you haven’t subscribed to this blog yet, please do so (the link is to the right).
This post tells the story of meeting a trainer yesterday who explained youPump to me. (Yes I work for PumpOne and he was just introduced to the site) Sometimes it helps to be brilliant (like him) and take a step back.
For the purposes of this story we’ll just call the trainer Mr. By all accounts Mr. has a very successful training business. We showed a demonstration of creating a workout in youPump and walked Mr. through a trainer webpage and customer download process. Mr. understood the product and said that it seemed very easy to use and more advanced than other websites he had seen.
The real real insight, for me, came when I asked if his customers would use this. Mr. looked at me and said that his clients do what he tells them to do, plain and simple. “When I’m in the gym I don’t ask them to do exercises, I tell them which exercises to do.” He said that he gets paid to show people results not talk about exercising.
The tone wasn’t mean or ‘controlling’ of his customers. His attitude was clearly that if he makes youPump part of his training business his customers will also, period.
Do you ask your clients to do exercises or do you tell them? Have you decided to make youPump a component of your training? Leave a comment below.
Mr. did.
